‍ ‍Renault‍ ‍

CRM & Audience Engagement
Managed CRM communications across Renault, Dacia and Alpine, shaping segmented
lifecycle journeys designed to strengthen audience engagement, improve clarity and grow first-party
relationships across multiple touchpoints.

Results
Created CRM campaigns contributing to 14.9K attributed sales.
Increased email-driven sales by 38% YoY through messaging, segmentation and journey optimisation.
Delivered large-scale campaigns reaching 17M+ sends and 6M+ opens across multiple markets.