Renault
CRM & Audience Engagement
Managed CRM communications across Renault, Dacia and Alpine, shaping segmented
lifecycle journeys designed to strengthen audience engagement, improve clarity and grow first-party
relationships across multiple touchpoints.
Results
• Increased engagement metrics by over 300% through messaging and content hierarchy optimisations
• Delivered 6,311 sales and £19.7M profit through content engagement and editorial optimisation